Carlson Chevrolet ("we," "us," or "our") operates carlsonchevrolet.com
and provides automotive sales, service, parts, and financing from our
dealership located at 914 E 4th Ave, Red Springs, NC 28377. This
Privacy Policy explains what information we collect when you visit our
website or interact with us, how we use it, and the choices you have.
1. Information We Collect
We collect information you provide directly to us when you:
- Request a vehicle quote, trade-in valuation, or financing pre-approval
- Schedule a service appointment or parts inquiry
- Subscribe to email or text-message updates
- Contact us through our website, by phone, or in person at our dealership
This information may include your name, phone number, email address,
mailing address, vehicle of interest, vehicle you currently own (for
trade-ins), and any other details you choose to share.
We also automatically collect certain technical information when you
visit our website, including IP address, browser type, pages viewed,
and referring website. This is used to operate and improve the site.
2. How We Use Information
We use the information we collect to:
- Respond to your inquiries about vehicles, service, parts, or financing
- Schedule and confirm appointments
- Process vehicle purchases, trades, and service work
- Send you transactional messages (appointment confirmations, service
reminders, "your vehicle is ready" notices)
- Send you marketing and promotional messages, only if you have opted in
- Comply with legal obligations (DMV, lender, manufacturer, tax)
- Improve our website and services
3. SMS / Text Message Communications
Carlson Chevrolet offers the following text-message programs.
Participation is always optional -- you can request information,
schedule service, or purchase a vehicle without opting in to any
text-message program.
Customer Care Messages
- Program name: Carlson Chevrolet Customer Care
- Purpose: Appointment confirmations and reminders, service status
updates ("your vehicle is ready"), follow-up from your sales or
service consultant
- Opt-in: You opt in by checking the "Text me" box on any quote
request, service appointment, or contact form, OR by texting START to
our number after providing your number to a member of our staff
- Frequency: Varies based on your active inquiries and appointments --
typically 1-5 messages per active transaction
- Opt-out: Reply STOP to any message at any time. You will receive one
confirmation message and no further texts.
- Help: Reply HELP for support, or contact us at (910) 843-5168 or
privacy@carlsonchevrolet.com
Marketing & Promotional Messages
- Program name: Carlson Chevrolet Offers
- Purpose: Sales events, service specials, parts promotions,
new-vehicle announcements
- Opt-in: You opt in by checking the dedicated "Send me promotional
offers by text" box on a website form. This is separate from Customer
Care opt-in -- you may opt in to one, both, or neither.
- Frequency: Up to 8 messages per month
- Opt-out: Reply STOP to any message at any time. You will receive one
confirmation message and no further marketing texts.
- Help: Reply HELP for support, or contact us at (910) 843-5168 or
privacy@carlsonchevrolet.com
Carrier Disclaimer
Message and data rates may apply. Message frequency varies as
described above. Carriers (AT&T, Verizon, T-Mobile, U.S. Cellular, and
others) are not liable for delayed or undelivered messages. Available
on all major US carriers.
4. Data Sharing and Service Providers
Mobile information and messaging consent will not be shared with third
parties or affiliates for marketing or promotional purposes.
We do not sell your personal information. To operate our business and
our website, we share information with the following categories of
service providers, who may process data on our behalf:
- General Motors and GM Financial -- for warranty registration,
recalls, and financing
- Banks and lenders -- for vehicle financing (only when you apply for
financing through us)
- Service providers -- including Twilio (text-message delivery), our
website hosting provider, our DMS (dealer management system), and
analytics providers
- State and federal agencies -- DMV title and registration, tax authorities
- Manufacturer and warranty providers -- for warranty claims and recalls
These providers are contractually limited to using your data only to
perform services for us.
We may also disclose information when required by law, subpoena, or
court order, or to protect the rights, property, or safety of Carlson
Chevrolet, our customers, or others.
5. Cookies and Website Analytics
Our website uses cookies and similar technologies to remember your
preferences, understand how visitors use the site, and measure the
effectiveness of our advertising. You can control cookies through your
browser settings. Disabling cookies may limit some site functionality.
6. Data Retention
We retain personal information for as long as needed to provide our
services, comply with legal obligations (such as title, registration,
and tax records), resolve disputes, and enforce agreements. Deal
records and service history are typically retained for 7 years or as
required by state and federal law.
7. Your Rights
You have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your information, subject to legal retention requirements
(e.g., we must retain deal records for tax and title purposes)
- Opt out of marketing emails (use the unsubscribe link in any email)
or marketing texts (reply STOP)
To exercise these rights, contact us at privacy@carlsonchevrolet.com
or (910) 843-5168.
8. Children's Privacy
Our website and services are not directed to children under 13, and we
do not knowingly collect personal information from children under 13.
If we learn we have collected information from a child under 13, we
will delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we
will update the "Last updated" date at the top of this page. Material
changes will be communicated through our website or by email if you
have provided one.
10. Contact Us
Carlson Chevrolet
914 E 4th Ave, Red Springs, NC 28377
Phone: (910) 843-5168
Email: privacy@carlsonchevrolet.com
For questions about this Privacy Policy, contact us at
privacy@carlsonchevrolet.com.
